The marketing module of Microsoft Dynamics 365 for Customer Engagement helps you pool all your customer information and implement and evaluate marketing campaigns efficiently. With the help of analysis and reporting functionalities, you can measure the success of previous marketing activities, assess customer preferences, plan and initiate new campaigns. Using the bulk import of data, automatic removal of duplicates and tracking of opt-ins/opt-outs, significantly increases the efficiency of your campaigns. This CRM marketing module allows you to systematically measure marketing performance as well as minimise campaign costs.

Marketing with CRM

The main tasks of a CRM marketing software are: finding new customers and retaining loyal customers.

Measurability, sales orientation and customer focus are the decisive objectives for marketing departments. In other words: It is about generating leads, realising measurable campaigns, integrating third-party applications and merging insights using campaign management software.

More power for your marketing

Living marketing automation

Benefit from marketing automation seamlessly integrated into CRM with Microsoft Dynamics 365 for Marketing. Most of the marketing activities are directly performed in the CRM system: e-mailing, web tracking, nurturing, lead scoring, event management, social posting and, of course, the entire campaign management – no interfaces, no time and data loss.

Say goodbye to the shotgun approach

Each target group receives the marketing and sales information relevant to them – mass mailings with low response rates are a thing of the past. Based on the contact history in the CRM, you know exactly which content catches on best with a particular target group.

Make marketing activities measurable

Plan costs and resources for marketing activities and roll out your campaigns from a central platform to enable an uninterrupted cost-benefit analysis. Record the results exactly (for example, the number of acquired leads) and evaluate them for each campaign according to individual criteria such as channel effectiveness or target group activation.

Respect data protection

Data protection is an important issue particularly in marketing. Mapping the entire contact history in the CRM provides information regarding when and how you acquired the contact and which touch points previously existed at any time. Double opt-in as well as un subscriptions from marketing operations can be stored transparently. Duplicate checks prevent unintentionally contacting contacts who have already unsubscribed.

All in one or step by step

You do not need to start with complete marketing automation right away – it is best to get to know new marketing tools step by step. Many of our customers start with the e-mail marketing solution integrated into the CRM and then expand their portfolio gradually up to the cream of the crop of campaign automation with Dynamics 365 for Marketing.